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Richard Houghton - President

Richard Houghton, President, has worked in the market research field for over thirty-five years. His experience includes research positions on both the supplier and corporate side, as well as marketing management positions. Over his career, Richard has been associated with some of the most progressive marketing and research companies including positions at Market Facts, Inc., General Foods, Campbell Soup Company, R.H. Bruskin Associates and Total Research.

His broad base of research experience includes customer satisfaction studies, brand equity and corporate/brand image research, concept and product development and optimization, advertising strategy development and optimization, market strategy and segmentation studies and media research. Richard is recognized within the research community as an expert in the application of multivariate research techniques to the problem solving of strategic marketing issues.

Douglas Houghton - Research Director

Doug Houghton, Research Director, heads the project management team for The Strategy Group. He has a bachelors degree in Psychology from Rutgers University. Doug started with the company in 1996 and quickly demonstrated his eye for detail and comprehensive management style. During his 16 years of survey management, Doug has been responsible for managing hundreds of studies from new product development projects to monitoring marketplace performance. His project management experience runs the gamut from study design and survey development to data tabulation and analysis.

The Strategy Group is a marketing consulting/market research company that helps guide your business through all phases of planning and development.
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