Consumer Value Measurement System

Is my product formulation optimized for maximum market share? What is the price elasticity of my brand? Is my product priced for maximum ROI? Is my advertising strategy promoting the key benefits of my product? How can I extend my brand to maximum overall market share?

Is my product formulation optimized for maximum market share? What is the price elasticity of my brand? Is my product priced for maximum ROI? Is my advertising strategy promoting the key benefits of my product? How can I extend my brand to maximum overall market share?

The Strategy Group's Consumer Value Measurement Analysis is a conjoint measurement technique that identifies the value consumers place on different product benefits.

Use of conjoint measurement in market research dates back to the early 1970's and members of The Strategy Group were there from the beginning. We've witnessed the evolution of the technique and can offer our clients the most advanced conjoint algorithms available. That means you get greater realism, higher quality data and more accurate market share predictions.

The output allows marketers to create realistic competitive environments to predict alternative marketing scenarios and identify the most important attributes driving purchase decisions. Clients can run market simulations to answer "what if" marketing queries and evaluate potential responses to competitive marketing actions.

The methodology is especially helpful in configuring new products and services in ways that maximize market share, but it has many other applications as well including:

Brand Influence Research Study - a conjoint measurement example

Consumer Value Measurement
The Strategy Group is a marketing consulting/market research company that helps guide your business through all phases of planning and development.
About TSG   |   Services   |   Research Methodologies   |   Multivariate Research   |   Case Studies   |   Contact us   |  
© 2017 The Strategy Group. All rights reserved.