Customer Satisfaction Leverage Analysis

Attracting and retaining loyal customers is the critical element in growing a profitable business. When conducting customer satisfaction studies, The Strategy Group employs a simple, yet powerful analytic technique to identify the key drivers of customer satisfaction within your product category and profile how successful your brand is in delivering these key brand loyalty factors.

The analysis involves collecting and simultaneously plotting the importance level of category product attributes versus the score a particular brand receives on those same characteristics. The procedure generates four "satisfaction" quadrants and reveals insights into how a brand's customer satisfaction and retention can be improved.

Market Opportunity Analysis

The Strategy Group is a marketing consulting/market research company that helps guide your business through all phases of planning and development.
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